1. THE EFFECT OF BRANDING AND PACKAGING OF LOCALLY MADE COSMETIC PRODUCTS ON THE BUYING DECISION OF CUSTOMERS
EXCERPT FROM THE STUDY
Competition within this industry has forced local company stakeholders to invest in more attractive and innovative packaging to appeal to the consumer. A package is therefore highly instrumental in aiding a company’s positioning strategy as...
2. INFLUENCE OF PRODUCT PACKAGING ON CONSUMER BUYING PREFERENCE
ABSTRACT
The topic of this research work the Influence of Product Packaging on Consumer Buying Preference in Aba Metropolis, Abia State. This study was carried out to investigate the influence of product packaging, on the purpose of thi...
3. THE EFFECT OF PACKAGING ON THE SALES OF A COMPANY’S PRODUCT
ABSTRACT
This project work focuses on the effect of packaging on sales of company’s products with Guinness Nigeria Plc Benin City as a case study. It is aimed at assessing the impact of packaging and involve branding of product cover either to enhance appearance or for preservativ...
4. THE EFFECT OF PACKAGING ON CONSUMER BUYING DECISION
Statement Of Research Problem
Packaging is a very important element in marketing the product especially in the detergent industry.
This research will sensitize firms in the importance of adhering to good and alterative packaging and the conseq...
5. THE EFFECT OF PRODUCT RE-PACKAGING ON THE SALES REVENUE OF COMPANIES
Abstract
Product packaging is an important part of product development and planning which relate to the design of a products container or wrapper, whose purpose is both to protect the item and to enhance its value to the customer. The research stated the problems associ...
6. EFFECT OF PRODUCT PACKAGING ON NIGERIAN CONSUMERS’ BEHAVIOUR
ABSTRACT
The sole purpose of this research is to determine the effect of product packaging on Nigerian consumers. The knowledge derived from relevant literature was used to draft out organized questionnaires to be filled by respondents residing in Yola and Jimeta towns, Adamawa State, N...
7. EVALUATION OF KNOWLEDGE AND ATTITUDE OF NURSES TO INFORMATION TECHNOLOGY ON NURSING CARE DELIVERY IN ENUGU METROPOLIS
SIGNIFICANCE OF THE STUDY
The world has witnessed an information revolution, a combination of massive increase in the world’s inventory of information and technical development and means to cope with it. Information technology is the name given to the means of pro...
8. AGENDA SETTING THEORY AND THE INFLUENCE OF CELEBRITY ENDORSEMENT ON BRAND ATTITUDE OF MIDDLE CLASS CONSUMERS IN LAGOS, NIGERIA
ABSTRACT
The study was designed to investigate influence of celebrity endorsement through advertising on the attitude of middle class consumers in Lagos, Nigeria towards the advertising message of an endorsed brand of high-priced and low-priced product, as well as their attitude and pur...
